Zebra Applied sciences Names Rob Armstrong Chief Advertising Officer

Zebra Applied sciences introduced that Rob Armstrong has been named chief advertising officer. Armstrong steps into the function as Jeff Schmitz, who most lately served as chief human sources and advertising officer, turns into Zebra’s chief folks officer.

“We’re excited to have Rob be part of our govt workforce as chief advertising officer as he has been instrumental in elevating the advertising workforce’s affect on our enterprise and collaborating with groups throughout Zebra to drive our natural and inorganic development technique,” stated Invoice Burns, CEO, Zebra Applied sciences. “Our individuals are our best asset so we’re additional strengthening our deal with attracting, growing and retaining the very best folks globally. We’re grateful to Jeff for his sturdy cross-functional execution and ongoing management as we proceed constructing an inclusive tradition and numerous workforce whereas making ready the leaders of tomorrow.”

Armstrong joined Zebra in 2014 when the corporate acquired Motorola Options’ Enterprise Enterprise. Since that point, he held varied management roles in advertising, most lately serving as SVP of Built-in Advertising & Channels. On this function, he was answerable for main Zebra’s advertising technique and execution throughout the corporate’s full product and resolution portfolio. He additionally led channel and digital advertising, media relations, model technique, channel improvement, pricing and analytics.

“I’m proud to have Rob transfer into the CMO function at Zebra in recognition of his important accomplishments and contributions to the enterprise,” stated Schmitz. “We’re happy to fill this important function with inside expertise as we proceed to deal with succession planning and management improvement. I sit up for persevering with to collaborate with Rob and his workforce as I transition to the function of chief folks officer.”

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