Tremendous Bowl analyst Greg Olsen talks soccer tech


We’re precisely one month out from the Sports activities Enterprise Awards: Tech, which is able to kick off Tech Week in New York Metropolis on Tuesday, March 7. If you have not already made plans to attend the three-day occasion that includes the highest executives in sports activities expertise, try extra particulars right here. I am wanting ahead to seeing loads of new and acquainted faces all through the week!


At this time, we chat with Fox NFL analyst Greg Olsen, to speak all issues sports activities tech forward of his first Tremendous Bowl recreation broadcast on Sunday.



  • Group Whistle’s Tremendous Bowl content material home
  • Zebra Applied sciences-NFL monitoring deal prolonged
  • Facial recognition amongst key dwell occasions tendencies to look at
  • FIFA Membership WC trialing dwell VAR communication
  • NFL sponsor Verizon activating arduous in Phoenix

Knowledge and expertise is “on the forefront” of efforts throughout the NFL as of late, Fox analyst Greg Olsen tells SBJ Tech forward of Tremendous Bowl LVII on Sunday. Olsen, who noticed using monitoring and wearable units develop considerably throughout his 14-year profession, is curious how new tech might finally influence youth sports activities.

“There’s clearly, like something, a value concerned,” he famous. “How sensible is it for prime faculties and youth organizations to have the cash to pay for that degree of information after which clearly hiring the one who can interpret it and apply it? I feel there could be a while between now and when that will get all the way down to the youthful degree.”

However for elite athletes, Olsen is bullish on the expanded use of tech, for coaches particularly. “They do not have to simply belief their eyes,” he explains. “They will actually have a look at the info and say, okay, this athlete wants roughly consideration in sure areas and so they can form of information programming in line with fairly exact information.”

AssociatedGreg Olsen goes past the X’s and O’s as he jells with Kevin Burkhardt and the remainder of the Fox crew

Olsen: “I think about going ahead, it is simply going to proceed to be extra of a data-driven method to how we take care of athletes, how we practice them, how we permit them to get better, how we load handle.”

Learn extra from Olsen in SBJ Tech’s newest Athlete’s Voice entry, which dives extra into new tech and security conversations round youth soccer.

Brief-form sports activities programming manufacturing firm Group Whistle has a “Whistle Content material Home” this week in Arizona forward of Tremendous Bowl LVII, my colleague Tom Pal notes.

Group Whistle will collaborate with The Gamers Firm — a collective of 300 philanthropic professional athletes — to lease an precise home within the Phoenix space the place each entities will disseminate unique football-centric content material by way of livestream and social media.

Group Whistle will lean on athletes who present up on the home to ship its personal set of programming from Arizona


“It’s not like an occasion get together home,” Group Whistle VP/Content material Evan Silver stated. “We’re not placing on like a dwell efficiency. It’ll be athletes and influencers which might be on the bottom on the Tremendous Bowl who will come by way of, hanging out. It is mainly going to be the backdrop for all of the content material we create on the bottom there.”

Subsequent week, Group Whistle will activate its second Content material Home on the NBA All-Star Recreation in Salt Lake Metropolis, the place gamers might be ushered right into a studio by NBA influencer Austin J. Mills. A 3rd Content material Home throughout March Insanity continues to be in growth.

Extra Tremendous Bowl storylines: Make certain to examine all of the information SBJ Tech is following this week right here.

Zebra Applied sciences, whose player-and-ball monitoring system empowers the NFL’s analytic platform Subsequent Gen Stats, has renewed its partnership with the league by way of a minimum of the 2025 season, SBJ’s Tom Pal stories.

By extending Zebra’s deal because the NFL’s Official Actual time Areas Options Supplier, all 32 groups — in addition to the league’s broadcast companions — will proceed to have entry to RFID expertise that on recreation days and practices quantifies a participant’s mileage on the sector, pace, workload and impacts from contact. Zebra will proceed to watch each common season, put up season and preseason recreation, in addition to the NFL Mix and NFL Worldwide Mix.

Facial recognition, synthetic intelligence and immersive experiences are three of the largest subjects that dwell sports activities expertise executives are protecting entrance of thoughts this yr, SBJ’s Bret McCormick writes.

Two massive points appear to stay round facial recognition: headlines like those created by Madison Sq. Backyard utilizing the tech to take away attorneys whose corporations are suing the group from concert events actually don’t assist and the, thus far, slim use of it in dwell sports activities.

AI is a large, buzzy matter due to ChatGPT’s arrival within the zeitgeist, but it surely’s already proven extra utility than different current scorching subjects within the sports activities business. These concerned with dwell experiences are inquisitive about AI’s means to function an enviornment or stadium or run complicated information evaluation for enterprise groups.

Lastly, immersion is being included into dwell sports activities in each digital and bodily methods. Augmented actuality has come to the fore previously few years and there may be loads of runway for enchancment, particularly if one of many tech giants comes up with a wearable resolution that’s not as cumbersome or isolating as a headset.

Try the full piece for extra perception into the tech tendencies circulating dwell sports activities experiences proper now.

  • The FIFA Membership World Cup that began this month is the primary worldwide competitors to characteristic referees’ dwell communication of VAR selections for followers each within the stadium and watching on broadcast — and it might attain the Girls’s World Cup being contested later this yr.
  • BaseballCloud’s proprietary monitoring system Yakkertech is intertwining its optical ball-flight information with PitchCom’s location expertise to create a novel baseball metric often called Pitcher Command. The collaboration will measure a pitcher’s means to throw to a exact spot requested by his catcher.
  • As NFL enterprise companions activate throughout Tremendous Bowl week, Verizon is pushing its house web expertise arduous in Phoenix, and on recreation day is utilizing its sponsorship with the Arizona Tremendous Bowl Host Committee to be presenting sponsor of a Tremendous Bowl watch get together at Hance Park, the place the general public can watch the sport on what’s being known as “Arizona’s largest high-definition LED screens.”
  • ICYMI: Partnerships with U.S. tech firms are boosting Purple Bull to new heights in F1. In the meantime, famed astrophysicist Neil deGrasse Tyson spoke to SBJ Tech whereas at Purple Bull’s launch occasion final week to debate the advantages of auto-racing applied sciences. “I am a fan of every thing that invokes the bounds of physics within the efficiency of something that occurs in civilization,” he stated. “Excessive sports activities take a look at these limits.”
  • Professional golfers’ luxurious efficiency and restoration strategies are one spotlight of “Full Swing,” the upcoming Netflix sequence following the PGA Tour. I shared a number of of my ideas on the present together with my colleague Josh Carpenter forward of its launch subsequent week.

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Picture credit: Courtesy of Group Whistle (content material home)

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