Shopper choice shifts to EVs globally, says Zebra Tech examine, Auto Information, ET Auto

The survey was carried out from August to September 2022, with participation from 1,336 respondents globally, together with business decision-makers, fleet managers and customers.

New Delhi: Zebra Applied sciences Company, an innovator on the entrance line of enterprise with options and companions that ship a efficiency edge, launched lately the findings of its Automotive Ecosystem Imaginative and prescient Examine

The examine says that the automotive producers are underneath strain to accommodate the rising client choice for electrical autos (EVs) and that the automotive producers should plan for a easy transition to EVs, which have very totally different necessities from uncooked supplies to closing meeting. Expertise-led priorities will subsequently be centered on rising automation, constructing in-house applied sciences, and increasing visibility throughout their respective manufacturing and provide chains.

Regardless of a fluctuating economic system, automotive producers are able to spend money on know-how innovation as seven-in-10 (74% globally, 69% in APAC) anticipate to extend their tech spend and six-in-10 (67% globally, 63% APAC) plan to extend their manufacturing infrastructure spend in 2023.

The survey was carried out from August to September 2022, with participation from 1,336 respondents globally, together with business decision-makers, fleet managers and customers. In APAC, the 350 respondents had been surveyed throughout India, Better China, Japan, and South Korea.

APAC customers to choose EVs

The survey displays that within the close to future there might be a shift in choice, with greater than half of customers (53% globally, 60% in APAC together with India) indicating going for a hybrid electrical car (HEV). Nonetheless, navigating this rising demand for EVs comes with challenges as 68% of worldwide automotive business decision-makers (60% in APAC together with India) say they’re underneath excessive strain to provide subsequent era (i.e., electrical) autos, whereas 75% of them (71% in APAC together with India) are underneath excessive strain to ship merchandise which might be extra eco-friendly, sustainable, and safer for the atmosphere.

The examine additionally highlights customers throughout generations pushing automotive producers’ acceleration to know-how innovation as eight-in-10 say sustainability and eco-friendliness are key priorities of their car buy and lease selections. Eighty-seven p.c (87%) of Millennials prioritize sustainability of their autos adopted intently by 78% of Gen Xers and 76% of Child Boomers. Inside APAC, 85% of customers had been aligned with these key priorities, consisting of 92% of millennials, 83% of Gen Xers and 72% of Child Boomers prioritize sustainability the best.

Shoppers are driving the rising emphasis on personalization – the flexibility to customise a car to their liking. Practically four-in-five customers say personalization choices issue into their choice to buy a car, and eight-in-10 fleet managers share these similar necessities for sustainability and personalization. APAC customers resonate with this most strongly when put next with their international counterparts, with 86% prioritizing personalization choices of their buying selections, and 92% of fleet managers sharing the identical necessities.

Whereas practically 80% of automotive business decision-makers globally (77% in APAC together with India) acknowledge customers anticipate extra sustainable and customized car choices at present, round seven-in-10 concede it’s troublesome to maintain up with rising customization calls for. In consequence, three in 4 automotive producers globally say a prime precedence is to construct strategic partnerships with tech corporations for his or her subsequent era of manufacturing. This quantity is decrease throughout APAC, at 72% and 64% respectively.

“Whereas it’s heartening that buyers are leaning in the direction of a greener automotive future with larger choice in the direction of electrical autos, this can be a sign to automotive decision-makers to actively make investments extra in safer applied sciences and sturdy infrastructure, to higher serve their clients,” Tan Aik Jin, Vertical Options Advertising and marketing Lead APAC, Zebra Applied sciences, mentioned.

Belief and transparency

Information and knowledge transparency is extremely necessary to customers and fleet managers alike, and they’re looking for extra visibility into the automotive ecosystem. When contemplating a car for buy or lease, 81% of customers globally (85% in APAC together with India) and 86% of fleet managers (92% in APAC together with India) point out they need to perceive the origin of supplies and components on their car. Millennials prepared the ground in demanding extra transparency in automotive manufacturing, as greater than eight-in-10 (each globally and in APAC together with India) say it is very important have entry to producer info together with realizing if supply supplies and components are sustainable and understanding how the car is manufactured from end-to-end.

Past gaining larger visibility into the automotive manufacturing course of, as soon as they’ve their autos, 88% of customers (82% in APAC together with India) and 86% of fleet managers (88% in APAC together with India) need to perceive how the information from their autos might be utilized by the automotive ecosystem.

After a car buy, 83% of customers and 84% of fleet managers anticipate possession and management of the information their car generates. This sentiment is equally shared inside APAC, by 86% of customers and 88% of fleet managers.

Provide chain visibility

A majority of customers (79% globally, 83% in APAC together with India) and fleet managers (81% globally, 84% in APAC together with India) need end-to-end visibility throughout the manufacturing course of. Nonetheless, solely round three-in-10 automotive business decision-makers say they’ll prioritize connecting real-time information programs (30% in APAC together with India) to allow a holistic view of operations and enhance visibility throughout manufacturing and all through the availability chain over the following 5 years (32% in APAC together with India).

“To offer real-time visibility all through the availability chain, digitizing operations through RFID and rugged handheld cellular computer systems can be sure that each laws and sustainability expectations are met successfully and effectively,” Tan added.

Barely greater than one-third of authentic gear producers (OEMs) globally and in APAC mentioned autonomous cellular robots (AMRs), RFID, rugged handheld cellular computer systems and scanners in addition to industrial machine imaginative and prescient will enhance provide chain administration. Equally for suppliers, one-third of these surveyed cite cellular barcode label/thermal printers, wearable computer systems and placement know-how because the applied sciences to take action.

“Producers are innovating to fulfill altering buyer calls for, and they’re rising their funding in applied sciences to ship extra customized and sustainable autos. Together with this, additionally they have to ramp up their end-to-end supply-chain visibility to construct the following degree of belief with their clients. We’re prepared to assist automotive producers improve their operational capabilities by digitalization by various options, Rajnish Gupta, Vice President and Head, India and subcontinent enterprise, Zebra Applied sciences, mentioned.

General, round seven-in-10 automotive business decision-makers (76% globally, 67% in APAC together with India) agree digital transformation is a strategic precedence for his or her group. Within the subsequent 5 years, they anticipate increasing their use of know-how, with 47% (each globally and in APAC together with India) centered on additive manufacturing/3D printing and 45% globally (46% in APAC together with India) on provide chain planning options.

KEY regional findings

North America

  • 83% of automotive business decision-makers agree the tempo of technological improvements is accelerating at a fee their group is struggling to maintain up with; that is the best of any area.
  • They really feel they’re underneath strain to construct strategic partnerships with know-how corporations to be able to reduce prices and mitigate danger with next-generation mobility manufacturing (83%) in addition to larger visibility throughout the availability chain (83%).


  • Automotive business decision-makers are more and more centered on increasing sustainability, waste discount, and environmental safety initiatives.
  • 27% say these initiatives are drivers of monetary efficiency and progress, and 49% anticipate it to be throughout the subsequent 5 years.

Asia Pacific

  • 19% of automotive business decision-makers foresee an elevated deal with inner combustion engine (ICE) car manufacturing over the following 5 years.
  • In the meantime, 39% of those decision-makers are additionally constructing capability for next-generation choices, resembling electrical autos.

Latin America

  • 80% of customers are most involved about the usage of information collected from their car, in comparison with the worldwide common of 74%.
  • Practically half (47%) of fleet managers wish to see the automotive business deal with guaranteeing automotive information is saved secure, safe, and personal, in comparison with 32% globally.

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