Ninja Van Singapore has launched its first-ever white paper on reside promoting in Southeast Asia (SEA).
Stay promoting is when retailers showcase their merchandise on the market by social media reside streams. The white paper introduces reside promoting as an up-and-coming SEA e-commerce development and shares reside promoting insights collected from one thousand Ninja Van’s e-commerce sellers throughout Singapore, Malaysia, Indonesia, the Philippines, Thailand and Vietnam.
The paper revealed that Singapore has the bottom variety of reside sellers, with solely 20% surveyed doing reside promoting versus the regional common of 33%. The highest two causes cited by non-adopters have been that “quite a lot of effort and power is required to do it” and “reside promoting takes up quite a lot of time”.
One in three of the surveyed SEA e-commerce sellers are doing reside promoting, spending as much as six hours weekly conducting reside promoting periods. Many of the early adopters of reside promoting are from low-involvement product classes corresponding to vogue, magnificence and private care, meals and drinks, in addition to residence and residing.
Whereas Shopee (27.0%), Fb (25.5%) and TikTok (22.5%) are ranked as the highest three reside promoting channels, the shut margins sign that the champion has but to emerge in SEA. This might be defined by the truth that on common, the surveyed SEA e-commerce sellers use two channels for reside promoting, which the researchers presume is to maximise their outreach to reside buyers.
For e-commerce house owners who’ve but to discover this new advertising tactic, the paper explains why now is an efficient time to begin. It additionally explores the challenges and advisable options for reside promoting, corresponding to maintaining reside buyers engaged and making ready on-set logistical necessities, in addition to gross sales and post-sales preparations.
Winston Seow, chief advertising and enablement officer at Ninja Van, stated, “Stay promoting is an attention-grabbing advertising tactic for e-commerce sellers. It’s the one tactic that may fast-track buyers’ buy journeys from consciousness straight to conversion. Stay promoting additionally offers e-commerce sellers the power to construct relationships at scale with their buyers, each new and present.”
Mark Sim, the founding father of Moss Vogue, added, “We first explored reside promoting in 2021 when Covid closely impacted our enterprise. We took our shops to Fb and have been among the many first few in Singapore to leap on the bandwagon of reside promoting. We’re presently working two four-hour reside periods weekly and have seen our on-line clientele steadily enhance since our launch. There may be untapped potential in reside promoting, with its unmatched comfort and value saving, which will be trickled down to learn prospects.”
Please click on right here to entry the total white paper.