9-in-10 Millennials Throughout APAC Markets Together with India Choose Cell Ordering Whereas Buying

Zebra Applied sciences at the moment launched its new sequence of RFID Sled, Cell Printer and Cell Computer systems for the Indian retail sector


Zebra Applied sciences Company (NASDAQ: ZBRA), an innovator on the entrance line of enterprise with options and companions that ship a efficiency edge, at the moment launched the findings of its 15th Annual International Shopper Research together with a set of merchandise for the Indian retails sector.

The research confirms that consumers are returning to buy in shops in related numbers seen previous to the pandemic. They’ve additionally embraced self-serve habits as they more and more use “do-it-yourself” (DIY) expertise in shops, permitting retail associates extra time on the ground to assist consumers.

The survey was performed between June and July 2022, gathering suggestions from greater than 4,000 retail decision-makers, retail associates, and consumers all over the world, together with APAC respondents from India amongst different markets.

To assist the operations of Indian retailers, Zebra has launched its new portfolio of options together with the ET40/ET45 enterprise tabletsTC53/TC58 cell computer systemsRFD40 UHF RFID sleds , PTT Categorical and ZQ120 plus cell printers.


Research Findings:


Gearing towards mobile-first retail expertise

Whereas practically 75% of consumers globally (68% in APAC) say inflation has brought about them to delay purchases, they’re nonetheless returning to shops. Nonetheless, most consumers (76% globally, 68% in APAC) need to get out and in as shortly as doable. And they’re prepared to assist make that occur with their rising affinity for self-serve expertise.

Globally, shopper interactions throughout self-serve options proceed to rise with practically half of consumers citing they’ve used self-checkouts, and virtually four-in-10 used cashless cost strategies. An analogous development is noticed in India and different APAC markets whereby self-checkouts are utilized by 47% of consumers, whereas 46% of these surveyed go for cashless cost strategies.

Forty-three p.c of consumers globally (50% in APAC) surveyed desire paying with a cell system or smartphone. Over half (50% globally, 48% in APAC) desire self-checkout, whereas choice for a standard check-out register staffed by a retailer affiliate has equally declined (55% globally, 51% in APAC).

A majority of shops consider staffed checkouts have gotten much less needed with automation expertise. All over the world, practically half are readying their shops, changing conventional check-out areas to self-serve and contactless choices. These sentiments are echoed in India together with different APAC markets as effectively – 79% of shops view staffed checkouts as much less needed, whereas 53% have transformed retailer area to self-serve areas and 52% are providing contactless choices.

Shoppers additionally proceed to depend on their smartphones throughout purchasing journeys; this yr’s utilization signifies worth sensitivity as over half of these surveyed are checking for gross sales, specials, or coupons (51% globally, 48% in APAC), aligning with a great majority of consumers (68% globally, 67% in APAC) involved about having to cut back spending to make ends meet.

General, consumers are prepared for technological developments, with about eight-in-10 anticipating retailers to have the newest expertise.


Consumers demand an “Every thing Expertise”

Shoppers count on a seamless expertise nonetheless they store. Seven-in-10 desire purchasing each in-store and on-line in addition to favor on-line retailers that additionally supply brick-and-mortar areas. Comfort is king for achievement: most consumers (75% globally, 73% in APAC) desire the choice to have gadgets delivered and go for retailers who supply in-store or curbside pick-up (64% each globally and in APAC). The identical is true for reverse logistics: about eight-in-10 consumers (80% globally, 77% in APAC) prioritize their spending with retailers that supply simple returns. Practically half of surveyed retailers (49% each globally and in APAC) are changing area of their shops for order pick-up, supporting shopper achievement preferences. Cell ordering continues to extend, with round eight-in-10 consumers and nine-in-10 millennials utilizing it, and round seven-in-10 consumers wanting extra retailers to supply such providers.

“Consumers don’t essentially consider retail channels. Reasonably, they view it as one purchasing expertise nonetheless they store,” stated George Pepes, APAC Vertical Options Lead for Retail and Healthcare, Zebra Applied sciences. “With e-commerce as at the moment’s regular, channels have since converged and it’s important for retailers to make sure a seamless expertise throughout their offline and on-line platforms. Extra importantly, they should empower retail associates with the proper expertise to raised carry out their duties, because the retail sector heads into the way forward for fulfilment.”

Whereas 79% of worldwide consumers (76% in APAC) are involved about inflationary worth will increase on on a regular basis necessities, they don’t seem to be essentially leaving shops with out the gadgets they wished because of worth. Retail associates expressed out-of-stock complaints as their primary frustration (43% globally, 38% in APAC).

Globally, a whopping 76% of consumers go away with out the gadgets they meant to buy with 49% blaming it on out-of-stocks. In India amongst different APAC markets, the share of consumers that don’t full their meant buy order is decrease general (64%), with causes together with out-of-stock merchandise (44%) or having discovered higher offers elsewhere (27%).

Retailers are painfully conscious of such causes; 80% acknowledge the upkeep of real-time visibility for out-of-stocks as a big problem, needing higher stock administration instruments for accuracy and availability (79% globally, 84% in APAC).


Leveraging Labor

At the moment, practically seven-in-10 consumers are happy with assist from retail associates, in comparison with solely 37% in 2007. Usually, consumers, retail associates and retail decision-makers agree consumers have a greater expertise when retail associates use the newest expertise to help them. However that isn’t the one profit, notably within the face of labor shortages: most surveyed retail associates (78% globally, 74% in APAC) and retail decision-makers (84% globally, 82% in APAC) agree that shops leveraging retail expertise and cell gadgets appeal to and retain extra retail associates as effectively.

To additional enhance the purchasing expertise, greater than eight-in-10 retailers surveyed goal to allow extra retail associates or seasonal workers to assist prospects decide and fulfill on-line orders for the 2022 vacation season. This additionally addresses one other problem cited by three-quarters of surveyed retailers: enhancing on-line achievement effectivity (78% globally, 73% in APAC) and expense (77% globally, 71% in APAC).


Merchandise Specification

The ET40 /ET45 enterprise pill offers the proper substitute to consumer-grade tablets by enabling front-line staff to carry out their duties higher and sooner proper out of the field, in a sturdy system constructed to final – all on the proper worth.

The TC53/TC58 cell pc redefines the cell computing efficiency. With the newest wi-fi applied sciences together with 5G, and Wi-Fi 6E, it offers staff sooner and extra actual time entry to data they should get the job finished. Crucial for retail associates, retail managers, subject service technicians, postal carriers/courier drivers, TC53 helps customers to calculate correct parcel dimensions and delivery fees, maximizing person productiveness whereas minimizing IT complexities all through all the system lifecycle.

Relevant for sectors like hospitability, healthcare and retail, the RFD40 UHF RFID sled decreases cycle counting time with extra tag reads per second. It might probably allow sooner monitoring of the stock and even finding important belongings and sufferers with the ultra-accurate item-finder mode and a tri-function set off.

The ZQ120 Plus cell printer is designed to deal with the wants of industries comparable to retail, hospitality, transportation and logistics, authorities, and subject providers. Its light-weight and slim design along with the built-in toughness makes it superb for retail affiliate who want to hold the printer with all of them day as they carry out their duties. Options just like the IP54 score, 1.5m drop check, extensive working temperature vary all go into making it a preferred selection for the retail enterprise.

The  PTT Categorical resolution immediately allows Push-To-Speak communications between appropriate gadgets over current Wi-Fi community and is essentially the most cost-effective solution to give a small team of workers contained in the 4 partitions a primary voice connection. Workforce Join unlock communication capabilities with highly effective voice and messaging options to attach and empower front-line staff.

“After a few years of analyzing consumers, retail associates, and retailers, one factor stays fixed – retail continues to evolve quickly,” stated Rajnish Gupta, Vice President and Head, India and sub-continent area, Zebra Applied sciences. “Whereas integrating expertise helps retailers sustain with buyer expectations, reliance on retail associates is crucial to attaining long-term buyer loyalty. It is very important empower the retail associates with the proper applied sciences and processes to deal with evolving omnichannel operations. With the Indian consumers’ base being one of many largest on the planet, it’s key that retailers embrace clever automation and double down on assist for his or her retail associates to please shoppers and ship on-demand successfully.”




Asia Pacific (APAC)

  • India together with different markets within the APAC area had the very best share of shops (80%) who agree upskilling/reskilling present retailer workers is a big problem.
  • Vacation consumers in APAC count on over half (54%) of their vacation purchases to be in shops.


  • Second solely to APAC (68%), Europe (69%) has seen the bottom affect of inflation on consumers delaying purchases, in comparison with different areas surveyed globally.
  • Over six-in-10 retail associates in Europe agree managing returns of on-line orders is a big problem.

Latin America

  • Solely 68% of shops surveyed in Latin American agree consumers are spending much less because of inflation, in comparison with 82% who consider they’re spending much less globally.
  • 9-in-10 consumers in Latin America have used cell ordering, main globally.

North America

  • Sixty-nine p.c of consumers surveyed in North America agree extra retailers want to supply cell ordering.
  • Over 90% of retail decision-makers surveyed say they’re growing the velocity and comfort of achievement choices for vacation orders.



Zebra’s fifteenth Annual International Shopper Research surveyed over 4,200 consumers, retail associates and retail decision-makers globally to gauge the opinions and expectations on at the moment’s shopper expertise, expertise utilization and achievement in June – July 2022 by Azure Data Company.



Zebra (NASDAQ: ZBRA) empowers organizations to thrive within the on-demand economic system by making each front-line employee and asset on the edge seen, related and totally optimized. With an ecosystem of greater than 10,000 companions throughout greater than 100 international locations, Zebra serves prospects of all sizes – together with 86% of the Fortune 500 – with an award-winning portfolio of {hardware}, software program, providers and options that digitize and automate workflows. Provide chains are extra dynamic, prospects and sufferers are higher served, and staff are extra engaged once they make the most of Zebra improvements that assist them sense, analyze and act in actual time. Zebra lately expanded its industrial automation portfolio with its Fetch Robotics acquisition and elevated its machine imaginative and prescient and AI software program capabilities with the acquisitions of Adaptive Imaginative and prescient, antuit.ai and Matrox Imaging. Zebra is #42 on Newsweek’s checklist of America’s 100 Most Cherished Workplaces, #42 on Quick Firm’s checklist of the Greatest Workplaces for Innovators and #79 on Forbes’ checklist of America’s 500 Greatest Midsize Employers. Study extra at www.zebra.com or join information alerts. Observe Zebra’s Your Edge weblog, LinkedInTwitter and Fb, and take a look at our Story Hub: Zebra Views.

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